Cruising Review


Publication Title | Vakkaru Resort Map

Maldives Information Series

Maldives search was updated real-time via Filemaker on:

Maldives | Return to Search List

Search Completed | Title | Vakkaru Resort Map
Original File Name Searched: mostcopymarketingplan.pdf | Google It | Yahoo | Bing



Page Number: 001
Previous Page View | Next Page View

Text | Vakkaru Resort Map | 001



KANI SANCTUARY RESORT & SPA, OLHUVELI MARKETING PLAN
COPY
TMP2-P2 000475
1.INTRODUCTION --------------------------------------------------------------------------------------- 72 2 INTERNAL AND EXTERNAL SITUATION ANALYSIS --------------------------------------- 73 2.1 POLITICAL/ LEGISLATIVE ------------------------------------------------------------------------------ 73 2.2 TECHNOLOGICAL ----------------------------------------------------------------------------------------- 73 2.3 SOCIO ECONOMICAL ------------------------------------------------------------------------------------ 74 2.4 ECONOMICAL ---------------------------------------------------------------------------------------------- 74 2.5 ENVIRONMENTAL ----------------------------------------------------------------------------------------- 75 3 MARKET ANALYSIS AND PROJECTIONS ---------------------------------------------------- 78 3.1 TOURISM OVERVIEW ------------------------------------------------------------------------------------ 78 3.2 MALDIVES TOURISM OVERVIEW -------------------------------------------------------------------- 78 4. COMPETITION ANALYSIS ------------------------------------------------------------------------- 82 4.1 POWER OF BUYERS ------------------------------------------------------------------------------------- 82 4.2 POWER OF SUPPLIERS --------------------------------------------------------------------------------- 82 4.3 THREAT OF SUBSITUTION ----------------------------------------------------------------------------- 82 4.4 THREAT OF NEW ENTRANTS ------------------------------------------------------------------------- 82 4.5 RIVALRY AMONG EXISTING COMPETITION------------------------------------------------------ 83 4.6 THREATS IN A GLOBAL INDUSTRIAL LEVEL --------------------------------------------------- 83 4.7 INCREASE POLARISATION OF THE TRAVEL INDUSTRY ------------------------------------ 83 4.8 IDENTIFYING COMPETITIVE POSITIONING OF MALDIVES AS A DESTINATION------ 84 4.9 IDENTIFYING MALDIVES DISTINCTIVE REGIONAL SIGNIFICANCE. --------------------- 84 5 DEVELOPING MARKETING OBJECTIVE PROFITABILITY GOALS-------------------- 90 5.1 MARKETING OBJECTIVE ------------------------------------------------------------------------------- 91 5.2 QUANTATIVE MARKETING OBJECTIVE-------------------------------------------------------------91 5.3 HOW TO ACHIEVE THE OBJECTIVE ---------------------------------------------------------------- 91
CONTENTS
6. CONSUMER ANALYSIS ---------------------------------------------------------------------------- 92 6.1 POTENTIAL TOURIST SEGEMENTS----------------------------------------------------------------- 92 6.2 POSITIONING MAP TO SHOW WHICH CONSUMER GROUP TO TARGET--------------- 95
7. MARKETING PLAN ---------------------------------------------------------------------------------- 96 7.1 THE RESORT POSITIONING STATEMENT --------------------------------------------------------- 96 7.2 RESORT NAME AND IDENTITY ----------------------------------------------------------------------- 96 7.3 PHYSICAL PRODUCTS --------------------------------------------------------------------------------- 96 7.4 PRICE---------------------------------------------------------------------------------------------------------100 7.5 MARKETING COMMUNICATION. -------------------------------------------------------------------- 101
8. MARKETING BUDGET---------------------------------------------------------------------------- 104 9. MARKETING SCHEDULE-------------------------------------------------------------------------104
CYPREA HOTELS & TRAVEL PVT LTD

Image | Vakkaru Resort Map



vakkaru-resort-map-001

Conrad Maldives Resort Review

Conrad Maldives Ithaa Undersea Restaurant

Maldives Shark Frenzy

Instagram: Conrad Maldives Resort Review Instagram View Here

Learn more about becoming a digital nomad: Visit the CruisingReview.com website

Search Contact: greg@cruisingreview.com